Pricing Model 2.0
Back in March 2015, I posted my pricing model that I would be using for my books. What I failed to take into account is that Erotica is not Romance.
I know this on the writing level, but I didn’t know it on the marketing level. Erotica is priced MUCH differently than Romance is. While $2.99 for anything under 20K is waaaay too expensive for Romance, it’s normal for Erotica.
Now someone might argue that I can price however I want and cheaper is better. Except that isn’t the case. Pricing below my market makes my titles suspect in the eyes of those who are used to a certain price range.
Example: What would you think if someone offered you a brand new high-end, all the bells and whistles Porsche for $20K — a car that normally starts at $46K. You would think there was something really wrong with the car and pass on it even though the price is a steal.
Or a better example: Think about what runs through your mind when you see a novel (about 80-100K words) for $0.99 that isn’t on sale. Same as the car, you would think there might be something wrong with the book that the author wouldn’t price it $4.99 or $5.99 like other books in that word range.
Same thing with this. With that in mind, I have updated my prices accordingly.
$0.99 = 20,000 words or less
$2.99 = 20,001 to 40,000 words
$3.99 = 40,001 to 65,000 words
$4.99 = 65,001 to 80,000 words
$5.99 = 80,001 to 100,000 words
$6.99 = 100,001 words or more
$2.99 = 10,000 words or less
$3.99 = 10,001 to 20,000 words
$4.99 = 20,001 to 30,000 words
$5.99 = 30,001 to 40,000 words
$6.99 = 40,001 to 50,000 words
$7.99 = 50,001 to 60,000 words
$8.99 = 60,001 to 70,000 words
$9.99 = 70,001 words or more
In the case of both genres, I’m skipping/ignoring $1.99 since it’s been reported by various outlets that $1.99 is a no-man’s-land price.